PFP NFT Collection
The release of our PFP NFT Collection is the first step towards getting closer to our vision behind M&J: building a solid and established brand in Web3 for fashion and lifestyle that combines innovation with style and sustainability. At the same time, we offer you the opportunity to support us on this journey and benefit from several perks ✨
Sidebar: What is a PFP NFT Collection?
The abbreviation "PFP" is mainly used in social media and stands for "Profile picture." In the NFT scene, PFP corresponds to NFT collections that showcase different portraits of one or more characters. It has also become established in NFT communities to use these portraits as their own profile picture to identify themselves as the owner of the respective NFT and as a member of the community.
Exemplary representation of a Maggy and Jules® PFP NFT
If you are unsure what exactly an NFT is, you can read about it in our blog post What is an NFT?
How many NFTs will the collection have?
The collection will consist of 10,000 unique and randomly generated PFP NFTs. Each NFT will feature different skin tones, eye colors, hairstyles, makeup, clothing, and accessories. The best part? Since we are using dynamic NFTs, you’ll be able to collect and trade traits, allowing you to customize your PFP NFT with your own personal style.
How can I collect and trade traits?
Each PFP NFT will come with a unique combination of traits as its base – ranging from background and skin tone to hairstyle, piercings, makeup, and accessories. At launch, every PFP will be dressed in one of four exclusive outfits from the M&J Signature Collection, which can later be swapped for other clothing. Additionally, there will be a few rare accessories that can only be obtained during minting.
By purchasing lootboxes, participating in events, or engaging with our community, you’ll be able to collect additional outfits, accessories and makeup to give your PFP NFT a truly unique look. Additionally, there will be a Trait Marketplace where you can equip your collected traits or sell them to other holders.
Dynamic NFTs can be composed of so-called 'traits'.
What benefits do I receive when I own an NFT?
By purchasing a PFP NFT, you automatically gain 'Member' status, which provides you with the following benefits:
- Priority access to all future fashion and NFT drops,
- permanent discounts on all future products in our shop,
- free shipping and returns,
- access to virtual and real-world events,
- exclusive airdrops,
- access to closed Discord channels,
- exclusive offers from partner collaborations.
On which blockchain will the NFT’s be minted?
Since this is a dynamic NFT collection, where trading and styling traits trigger frequent transactions, finding a scalable, cost-efficient, and secure solution was a top priority for us.
We deliberately chose Base, Ethereum’s Layer-2 solution, as it combines low transaction fees, high speed and the security of the Ethereum network. This ensures that you can customize your PFPs, trade new outfits and accessories, and evolve your digital identity without worrying about high gas fees.
By building on Base, we are embracing an innovative and future-proof blockchain.
Who is the artist behind the NFT collection?
The NFT collection was created in collaboration with artists Maria Shapranova and Mirela Barbu.
Maria is a modern art artist and interior designer with a master's degree in architecture and lives in the Ukrainian capital, Kyiv. In her homeland, she is a resident of Ukraine's first contemporary collage studio and festival, named CUTOUT. Her works have already been exhibited in Ukraine and Paris.
Ukrainian artist Maria Shapranova
Mirela is a Romanian graphic designer and fashion illustrator with a degree in fashion design and a master’s in graphic design from the National University of Arts in Bucharest. Since 2009, she has been working in both traditional and digital arts, currently as an advertising designer and freelance graphic artist. For our NFT collection, she designs and illustrates the outfits and accessories, bringing the unique fashion aspect of the collection to life. ✨
Romanian artist and fashion designer Mirela Barbu
When will the NFT collection be launched?
Our NFT collection will be released on March 8, 2025 – just in time for International Women’s Day. This special day, which stands for strength and empowerment, is the perfect occasion for our PFP collection. Follow us on X or Instagram, or join our Discord server to avoid missing the drop!
Is there a roadmap for your project?
After the launch of our PFP NFT Collection, we will open our Trait Marketplace at the beginning of Q2 – the ultimate fashion and lifestyle online store for your PFP! Here, you can equip your collected outfits and accessories or resell them to other holders.
With the launch of the Trait Marketplace, we will also introduce lootbox sales – your chance to mint limited fashion items and rare accessories.
In the second quarter of 2025, we will release the first issue of our Maggy and Jules® Web3 Fashion and Lifestyle Magazine. In it, we will guide you step by step into the Web3 scene, showcase current trends and use cases, and spotlight women and their inspiring projects related to NFTs, digital fashion and the metaverse.
Throughout 2025, we also plan to launch our Membership Card, which will function as a custodial wallet and will be available for purchase in our shop. This card will bridge Web2 and Web3, allowing even those unfamiliar with Web3 to benefit from our PFP NFT Collection.
Looking ahead to 2026, we aim to launch our first physical fashion collections, including collaborations with other brands and Web3 communities. Our goal is to become a leading Web3 brand in fashion and lifestyle. Step by step, we will integrate more VR and AR technologies to create immersive shopping experiences – including a virtual store and the ability to wear our fashion in metaverses and games in the future.
We'd be thrilled to have you join us on this exciting journey! LFG 🚀✨
