Maggy and Jules®
Maggy and Jules® was founded in March 2023 by Anna-Christina Hertel with the vision of establishing a solid and well-known brand in the Web3 space for fashion and lifestyle, combining innovation with style and sustainability. Our goal is to leverage the potential of Web3 technology to develop sustainable and innovative products, create immersive shopping and product experiences, and promote a new form of customer engagement and interaction.

Hey, my name is Anna-Christina and I am the founder of Maggy and Jules®. I studied Business Informatics and have worked for years in development and e-commerce. I've always been fascinated and inspired by new innovative technologies like VR/AR. With the rise of so-called NFTs in 2021, I delved into Web3 and the underlying blockchain technology for the first time. Utilizing the distinctive advantages of blockchain, particularly its transparency and tamper-proof nature, to protect brand products from counterfeiting and to clearly identify high-quality and sustainable products seemed like an obvious and genuine use case to me.
However, it also became clear to me through many NFT projects in the Web3 scene that NFTs are ideal for linking physical items with their virtual counterparts, as well as for customer engagement and gamification. I was truly impressed by the diverse and creative applications that NFTs offer. Unfortunately, blockchain technology still has a very dubious reputation here in Germany, mainly due to short-lived trading projects and scams in the scene. I want to change that by implementing and showcasing real and lasting use cases.
The decision to create my own brand in the fashion sector, incorporating Web3 technology, was obvious to me and a true passion project. Tailoring has been prevalent in my family for generations, and it has always been a sentimental idea to continue this legacy in an innovative way.
M&J is not a typical Web3 project in the traditional way to me - M&J combines the advantages of Web3 technology with a classic fashion and lifestyle brand.

Our long-term goal is to design exclusively high-quality, limited-edition fashion collections as a Web3 fashion and lifestyle brand. We focus on modern design, sustainable and high-quality materials, and manufacturing within Europe.
Each of our garments will feature an integrated NFC chip that provides information about the collection, item count, material, and manufacturing location, and may offer additional features. Additionally, each NFC chip will be linked to a unique NFT to verify the authenticity of the garment.
In addition to our own collections, we also plan to create exclusive collections in collaboration with other brands and (Web3) communities. Our shop allows customers to enter their wallet address in their account, enabling us to verify ownership of specific NFTs and offer exclusive benefits to members of other communities.
If you and your brand or community are interested in such a partnership, we look forward to hearing from you! Click here to submit a collaboration request.
PFP NFT collections are widespread in the Web3 scene and are considered membership passes of many communities. With a PFP NFT, you demonstrate that you are a member of a specific community and simultaneously benefit from great perks. For this exact purpose, we have designed our own PFP NFT collection, focusing on fashion and lifestyle. The special feature: Our PFP NFT collection consists of dynamic NFTs, allowing you to customize each PFP with different outfits and accessories.
PFP NFT Collection
Discover the Maggy and Jules® PFP NFT Collection. The first dynamic PFP Collection, entirely focused on fashion and lifestyle, ensuring you permanent discounts in our store.
Blockchain technology still has a very dubious reputation here in Germany. I want to change that by implementing and showcasing real and lasting use cases.
- Anna-Christina, Founder & CEO